Plating is a finish, not solid gold; done right, it’s indistinguishable. The difference is discipline: a build validated by XRF, and every case (not just Rolex) spectrophotometrically validated, with Rolex colour set against modern genuine Rolex by measurement, not by guesswork.
The watch comes apart first, and this is where most platers stop short: they plate it as it sits, movement still in the case, and only the outward faces ever see gold. Here the movement, dial and hands come out, the bezel, case-back and crown come off, the bracelet is taken apart, and every part is racked and plated on its own, inside and out.
Then a multi-stage clean: two manual cleaning procedures in two different purpose-made watch cleaning fluids, with the second run in an ultrasonic bath, followed by ultrasonic isopropyl, electro-clean, and electrolytic surface activation, so the deposit bonds to bare, active metal. Most plating failures start here; this is where the time goes.
An ultra-hard layered barrier build: strike, barrier, then cobalt-hardened hard-gold on the wearing surfaces, finished to your chosen colour (18K 2N default; 14K and 24K tones on request, or a custom palladium White Gold), to a thickness we quote per piece. The process itself is validated quarterly by independent XRF at an accredited lab, so your piece is plated to parameters already proven.
For Rolex, colour is measured against modern genuine Rolex in CIELAB under standardized D65 illumination. Every piece, matched or not, clears a finish-quality gate before it moves on.
Every piece is inspected in full, part by part. Photographs are taken at each of the same angles as your intake photos, so you can compare the watch before and after directly, and the whole set comes to you. Additional photos or video on request.
Then reassembly, a final QC pass, and tracked return shipping.
14K / 18K / 24K yellow gold, White Gold style, two-tone.
02Satin nano-ceramic that keeps the gold feel; gloss & microfilm too.
03Silk bracelet silicone grease injection, rotor oiling, waterproofing with video proof.
04Chamfering, bezels, crystals, dials, crowns, up to full builds.
05Timing, water resistance, material ID, plating verification.
All work is carried out in a dedicated, instrumented plating laboratory rather than the kitchen counter that is so common in the industry. Bath fluid agitation, current density, plating time, part orientation, and well over 50 other variables are strictly controlled for each process, while solution condition and contamination are monitored to maintain consistent deposition. Parts move through defined cleaning, activation, plating, and filtered-rinse stages designed to protect adhesion, colour, and surface finish. Colour is evaluated under standardized D65 illumination rather than ordinary room light, allowing tone, brightness, and consistency to be compared accurately between parts and production runs. Coating thickness, surface hardness, adhesion, and wear resistance are also checked on a dedicated test bench, with process samples used where destructive testing would not be appropriate on the finished component. Technical elements are measured and controlled rather than assumed.
Tour the lab →Thickness is controlled by charge: current density and time per surface area. The process is validated quarterly by independent XRF at an accredited lab. Hardness is not a number quoted at you. The cobalt-hardened gold runs about 200 Knoop over a palladium underlayer near 400 Knoop, and you can watch it proven on the bench: a driver dragged across the surface, acrylic glue pulled off it, and 3M tape lifted from it, all on camera. On Rolex, the colour is matched to modern genuine 2N, documented to ΔE < 1.0. What you get is a finish built to a standard you can be shown, not just told.
What makes a good plate →A $25 deposit holds your place on the waitlist. When you’re up, a 50% deposit starts the work; balance on completion, before tracked return shipping.